FAQFrequently asked questions

Creative Technologist Switzerland

Who is a Creative Technologist and what does he/she do?

In simple terms, I craft innovative solutions that blend creativity and technology for a wide range of purposes. I design virtual worlds, interactive experiences, and 3D models that come to life before your eyes through cutting-edge technologies.

From 3D modeling and texturing to creating sets for advertising and film industries, my expertise spans diverse creative domains. I also develop assets for the gaming industry, design immersive projects, and create augmented reality products.

With a global perspective and a commitment to delivering exceptional results, I collaborate with clients worldwide to turn ideas into impactful, immersive experiences.

Why "Creative Technologist"?

I am a creative person who has strongly believed in technology from the very beginning! So much so that it has become my vocation. Basically, every project I work on now can only be infused with innovation, and full of innovation and bits.
In other words, it is as if I am a storyteller, creating powerful experiences through innovative media and devices.

Combining different disciplines to create functional and stimulating products that can be used through different media: we are also talking about human-machine/computer interaction.
My process involves brainstorming innovative concepts, fuelled by research and information gathering. I then bring these ideas to life through sketches, prototypes, PoCs and digital software of various kinds, in some cases even AI (more on this later). Collaboration is key: I actively seek feedback from clients and colleagues to refine my work.

What do you deal with specifically?

All projects, creative or otherwise, can consist of several parts. I can help you design and implement them because I know how to use programs like Adobe for graphics or WordPress to build a website. But that’s not all! In recent years I have specialized in 3D computer graphics, so I can provide an additional important skill.

I have also worked as marketing and communications manager for a multinational company, coordinating suppliers, collaborators, implementing events. I collaborated with several agencies and design studios. Developing digital and non-digital products alongside large companies and professionals.

Some names of projects I have worked on? Lavazza, Haier, Sharp, Schaerer, Hager Group, Mediaworld, Toys Center, and many others…

What is your relationship with AI?

As a technology enthusiast, I can only rejoice at the advent of artificial intelligence. I use it in my projects where necessary, I do not abuse it because I prefer the human component to be the dominant one. I do not demonise it, as some artists do, because I believe it is a tool and should be treated as such.

When asked, I always say that AI has the same potential and criticality as any other tool.
Let’s put it this way: if you have a knife in your hand and you’re sitting at a table, you can choose how you want to use that knife: you can cut a steak with it, or you can cut a pizza with it. But you also have to consider that there are different situations in the world and people who would use that knife to do harm.

In short, AI is a tool that can be dangerous or beneficial. It all depends on how we use it.

What are the different types of 3D computer graphics design?

3D Modeling: The process of creating three-dimensional models for objects and characters, defining their form, size, and structure.
3D Sculpting: The digital manipulation and sculpting of shapes to create organic forms, like figures and objects, with precise control over details.
3D Animation: Bringing 3D models to life through movement and interaction, creating a sense of motion and storytelling.
3D Visualization: Utilizing lighting, textures, and rendering to transform 3D models into photorealistic images or videos.
3D Prototyping: Translating digital models into physical objects using 3D printing technology, allowing for real-world testing.
AR & XR Design: Designing user interfaces and interactive environments for virtual, augmented, and mixed-reality applications.
Creative Design: Combining technical 3D expertise with artistic vision to craft immersive and engaging experiences.

What areas of work can these skills be of use in?

The creative world is constantly expanding! Here are some examples:

Video Games: From character design and environment creation to animation and special effects, 3D skills are fundamental for bringing video game worlds to life.
Film & Animation: 3D artists contribute to everything from character modeling and animation in feature films to creating stunning visual effects for blockbuster movies.
Architecture & Engineering: 3D visualizations allow architects and engineers to create photorealistic models of buildings and structures before construction begins. They can also use 3D prototyping for testing designs and functionality.
Product Design: 3D modeling and prototyping are essential for product designers to create, iterate on, and test new product concepts before manufacturing.
Marketing & Advertising: Eye-catching 3D visuals can be used to create engaging product presentations, interactive marketing campaigns, and even immersive virtual showrooms.
Medical & Scientific Visualization: Complex medical data can be transformed into clear and understandable 3D models for educational purposes or surgical planning.
Virtual & Augmented Reality (VR/AR): As VR and AR continue to evolve, 3D artists are in high demand to design interactive environments, user interfaces, and compelling virtual experiences
…and many more!

3D technologies in education: what are the benefits?

Visualization & Accessibility: Complex concepts in science, history, or even literature can be transformed into clear and manipulable 3D models. This allows students to visualize abstract ideas, fostering deeper understanding and making learning more accessible for all types of learners.
Interactive Learning: 3D simulations and virtual environments can transport students directly into the heart of historical events, scientific processes, or even literary worlds. This interactive approach makes learning active and engaging, promoting critical thinking and problem-solving skills.
Creative Expression: 3D tools empower students to express their understanding in creative ways. Imagine building a 3D model of the solar system or designing a virtual museum exhibit – these projects allow students to synthesize information and showcase their knowledge in a unique and memorable way.
Collaboration & Communication: 3D design software can facilitate collaborative projects where students work together to design and build virtual worlds or models. This fosters teamwork, communication skills, and allows students to learn from each other.
Future-Proofing Skills: By integrating 3D arts and creative technology into the curriculum, educators prepare students for the jobs of tomorrow. These skills are becoming increasingly sought-after across various industries, giving students a competitive edge in a future heavily reliant on visual communication and technology.

What skills are needed?

In addition to a solid knowledge of 3D design and development software such as Maya, Blender, ZBrush, Unreal Engine, and UNITY, and many others, a creative mindset open to innovation is essential. A Creative Technologist also needs to be versatile in adopting and integrating emerging technologies like AR/VR/XR and AI into their projects.
My days are a dynamic blend of problem-solving, critical thinking, and collaborative communication.

These skills are crucial for working closely with development teams, designers, and other creative professionals to bring ideas to life.
Technical expertise is important, but equally vital are project management abilities, an understanding of user experience (UX) design, and proficiency in creating seamless workflows between creative and technical aspects.

A strong grasp of coding basics (such as C#, Python, or JavaScript) can also be a big advantage, especially when bridging the gap between design and development.
Lastly, adaptability and curiosity are key. The field evolves rapidly, so staying ahead means continuously learning and experimenting with new tools, techniques, and trends.

What kind of software do you use to carry out your work?

Adobe Creative Suite (Ps-Ai-Id-Ae-Pe-LrC-& also Dw)
Adobe Substance 3D Painter
Autodesk Maya
Blender
Arnold
ZBrush
Marvelous Designer
Unreal Engine
Unity 3D
…and many more!

I also know and use WordPress and various programming languages like HTML, CSS, JavaScript very well. This site is completely developed by me.

Where is your work place?

Thanks to my organization and technology, my office can be anywhere. Whether I am at home, co-working or traveling, I can work with maximum efficiency and autonomy.

I am a strong believer in collaboration and am flexible to different ways of working, both remotely and in person, to achieve the best results with the team.

How long does it take to develop a project?

Every project is unique, so timelines can vary.

Here’s a quick guide:

Simpler projects: Think basic models or short AR filters – 3-5 weeks.
Medium projects: Character animation or mid-range AR experiences – 5-12 weeks.
Complex projects: High-fidelity characters or expansive XR worlds – 12+ weeks.

Remember, this is just a starting point! The final timeline depends on your specific needs and the complexity of the project.

Let’s chat to get a more accurate estimate of your vision.

You also do web graphic design & marketing?

My marketing and communications background gives me a well-rounded skill set.

Over 10 years in marketing and communication gave me a strong foundation, but my true passion lies in the technical creativity of 3D computer graphics, AR, and XR. I can leverage both worlds, still contributing to projects with analysis, strategy, and even basic graphic design. My WordPress and coding skills add to this versatility.

This unique blend allows me to offer a valuable perspective. I am a quick learner, eager to explore new technologies. Combining my passion for 3D, AR, and XR with my experience in marketing and communication makes me a strong asset to any team and a good expendable professional on many projects.

You work for free?

I have often worked for realities and nonprofit organizations in the area, even without compensation.
This allowed me to gain skills and experience. As well as doing good for those who needed a hand at the time.
I also worked on a low fee basis in order to learn. But today, as a freelancer, I can no longer afford to work for free. With a few rare exceptions.

I have two children to raise and the mortgage to pay, it would be stupid to pay to keep a p IVA open in Italy and work many hours for free, don’t you think?

How much do you earn?

If you are wondering how much you can earn as a 3D artist and creative designer, here are some points to consider and why it is not possible to give a single answer. In fact, it depends on several factors: some of which I can control, and some of which are beyond my control.

Refinement of skills: The more I develop my skills in certain areas, such as real-time visualisation or the creation of augmented reality applications, the more valuable I become. Mastering a particular technique can definitely increase my earning potential.
Experience is key: the longer I work in the field, tackle complex projects and build a solid portfolio, the more likely I am to earn. Starting positions are a good starting point at a good cost, but as I gain experience my income will reflect this growth.
The industry is important: the world of 3D design is vast! Working in the fast-paced world of video games could mean a different salary to a more traditional engineering company. Researching salary trends in my target industry can help me set realistic expectations.
Location, location, location: It will come as no surprise, but large cities with a high cost of living often offer higher salaries for 3D engineering positions than smaller cities. It is a balancing act: a higher salary may be tempting, but so is a more affordable cost of living.

Your prices seem above average to me

I understand my prices may seem higher, but here’s why I believe they’re worth it:

Experience & Expertise: I work in the design industry from 2013. I have a lot of years of experience in this, delivering creative and effective work tailored to your needs.
Quality: I take pride in my work, providing the highest level of quality and attention to detail in every project.
Personal Customer Service: I believe in building strong relationships with my clients, providing exceptional customer service and ensuring their satisfaction.

I’m confident that investing in my services will yield significant returns for your business or project.

Let’s discuss your specific needs and find a solution that fits your budget. Please feel free to reach out with any questions or to schedule a consultation.